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...he went above and beyond with this as well. He set up some conversion tracking I didn’t even know was possible.

★★★★★

Esther Small
Hydro Attack

From Google Reviews

Thanks Darren for helping my agency team with their challenges they were having with GA4 setups. You know what you are talking about.

★★★★★

Tracey Voyce
Digital Agency Owner

From Google Reviews

Amazing presentation at WordCamp 2019 a very knowledgeable company to work with.

★★★★★

Emmanuel Lowen
Conference Attendee

From Google Reviews

Fully Charged Media was very helpful to me in understanding what it would take to migrate one of my client's sites from UA to G4. Not only did Darren take time to understand the business and its goal but also had great ideas of how to better set things up and understand the data for the future.

★★★★★

Erin Jenkins
Digital Agency Owner

From Google Reviews

FAQ'S

Why is Google forcing businesses to make this move?

It's a good point as Google are giving businesses no choice but to move to GA4 if they want accurate data.

A lot of this is due to privacy changes over the last couple of years and setting up what they say is more accurate tracking across devices. It's a bit more technical than that, but that's the brief version.

Will our existing Universal Analytics data be migrated into the new Google Analytics 4?

No. Google Analytics 4 collects data very differently and to an extent it wouldn't make like for like comparisons. GA4 is more an events based model whereas Universal Analytics (the current version) is more User and Session focused.

Solutions may appear for this but more likely they will rely on exporting data to databases like Big Query.

Will Google's automatic migration be enough?

Google are doing everything they can to make you move and put pressure on you to move, including them automatically creating a GA4 "Property". Even if you've made the move there will still be popups and warnings which may make some people do it twice.

Due to the confusion a senior Google employee confirmed on a LinkedIn post this migration will be very basic. It will also have to rely on your current Universal Analytics configuration.

We find most businesses are not tracking what they should in their existing version. Phone calls, emails and contact form submissions will not be tracked by default, and they cannot make changes to any third party systems for you like booking systems or ecommerce.

Can we not just do the migration ourselves?

You can but do you have the experience and the time to be confident it's done well?

Analytics is often the source of insights and decisions across all digital marketing so it pays to get it done correctly the first time as if correct, for many businesses it doesn't need any big changes going forward

You need to ensure whoever is doing it has the right experience and knowledge. If it's done incorrectly it can lead to data that's incorrect and ad campaigns that cannot be optimised.